CUSTOMER ENHANCEMENT PROJECT 2022 UTENGULE SEGMENT
EZEM AREA ZONAL
ZONAL PROJECT
PO BOX 565
MBEYA
1. Goal of the project
• A new and improved product provides a good story (message) for the marketplace. Therefore, a product improvement can form part of the marketing communications campaign for the firm. This gives the company something new and exciting to communicate.
• To improve general productivity
• To optimize Cost. The project aims to enhance customer awareness of the products this will help to reduce the cost of striving to undertake more research so as to fulfill the demand of the segment.
• To enhance Product Capabilities. Integrating new and better features in your product ensures emerging customer needs are addressed on time. With this, more users will be attracted to your product hence boosting the overall capabilities of your business
• To survive in the modern market
• To stay competitive
• To encourage customers to buy more of your product or service
• To create customer loyalty through product quality and good performance
2. Contribution to the project
• Planning
• Execution
• Monitoring
• Control and closure
• Communicating project needs and making sure that requirements have been met at project completion.
• Create and Lead a dream team.
• Monitor Project Progress and Set Deadlines.
• Solve Issues That Arise.
• Manage the Money.
• Ensure Stakeholder Satisfaction.
• Evaluate Project Performance.
3. Project success
• Building more customer engagement via product awareness
• Building customer loyalty
• Increased customer transparency
• Sell more shoe products
• Increased company profits
DIDAS S FUMAGA
PO BOX 187
SUMBAWANGA
RUKWA
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